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Social media management / Tapestry of Rugs Co.

Tapestry of Rugs on Instagram

A warm editorial feed positioning handmade Persian and Turkish rugs through craftsmanship, interior styling and practical buyer education.

Tapestry of Rugs on Instagram
The project

A content system designed to stay recognisable.

Tapestry of Rugs uses Instagram to turn a specialist rug catalogue into an approachable interior-lifestyle story. Handmade Persian and Turkish rugs are presented through styled rooms, close material details, weaving stories, collection introductions and practical guidance for buyers. Warm neutrals, heritage reds and tactile photography reinforce the handcrafted character of the products while educational posts explain rug care, quality, placement and timeless design choices.
Rug and interiors content strategyProduct collection storytellingCraftsmanship-led art directionBuyer education and styling content
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