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Social media management / Nile Rugs

Nile Rugs on Instagram

An editorial social presence pairing hand-knotted rug detail with warm, considered interiors for New Zealand and Australian homes.

Nile Rugs on Instagram
The project

A content system designed to stay recognisable.

Nile Rugs uses Instagram as a visual showroom for curated Persian, Afghan, Kilim and vintage rugs. The content system balances styled rooms, close material detail, product-led photography and restrained campaign typography. Warm neutral interiors let each rug’s colour and pattern lead, while launch announcements and regional messaging connect the collection with customers across New Zealand and Australia.
Social media managementEditorial art directionInterior product storytellingCampaign content design
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